Privacy Policy

Privacy Policy

This Privacy Policy discloses the privacy practices of ITV Studios Limited (together referred to as "we", "us", "our" or "Company").

We take privacy issues relating to users of our website seriously. We respect your personal information and will hold that information as required by Data Protection legislation. This Privacy Policy explains what information we will collect about you, how we will use it and the steps we will take to ensure that it is kept secure. If you have any questions about this Privacy Policy or the privacy practices of this website you can contact:

By using this website you consent to us collecting and using personal information about you on the terms set out in this policy.

Types of Information that We Collect

In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customised experience while using our site.

• 1. Personally Identifiable Information: This refers to information that lets us know the specifics of who you are and what you are about. When you engage in certain activities on this website, such as registering for a membership, ordering a product or service, entering a competition, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself such as your name, address, telephone number, email address. Engaging in these activities is entirely at your discretion. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some is voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
• 2. Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our website in several ways. This information is compiled and analysed on both an individual and an aggregated basis. This information may include the website's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.

When you use our website we will store cookies on your computer in order to facilitate and customise your use of our website. A cookie is a small data text file, which a website stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. The cookies make your use of the website easier, make the website run more smoothly and help us to maintain a secure website. You are always free to decline our cookies if your browser permits, but some parts of our website may not work properly in that case.

We may use an outside ad serving company to display banner advertisements on our website. As part of their service, they will place a separate cookie on your computer. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and postal code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our website in the same manner as above, but we will not disclose any Personally Identifiable Information to them, unless you have consented.

Use of Information

We do not sell, trade, or rent your Personally Identifiable Information to others. However, we do provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties ("service partners"). In these instances, we and our service partners use your Personally Identifiable Information to operate our sites and to deliver products and services that you have requested, or to deliver a prize if you have won a competition.

We will primarily use your Personally Identifiable Information to provide our services to you. We will also use Personally Identifiable Information to enhance the operation of our website, fill orders, improve our marketing and promotional efforts, statistically analyse website use, improve our product and service offerings, and customise our website's content, layout, and services. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our agreements with you, including our website Terms of Use and this Privacy Policy.

We may also release Personally Identifiable Information about you in other instances where we have your consent to share that information. To help us provide you with information relating to products and services that we think you will be interested in, your data may from time to time be transferred to, processed and held by third parties outside the European Economic Area. If you do not wish us to use your information as set out in this paragraph you should contact us at:

We may supply aggregated statistics about the use of our website to third parties, but these statistics will not include any Personally Identifiable Information.

Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to governmental and law enforcement authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to co-operate with a law enforcement investigation. We fully co-operate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

Updating and Correcting Information

We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us. You may change any of your Personally Identifiable Information in your account online at any time by linking to your account in accordance with instructions posted elsewhere on this website. You may also access and correct your personal information and privacy preferences by contacting us at:

Please include your name, address, and email address when you contact us. We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on this website. In addition, it may be impossible to completely delete your information without some residual information because of backups.

Security of Information

At our website you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. If you are transmitting Personally Identifiable Information to us through a password and ID, we recommend that you do not divulge your password or ID to anyone.

Please note that no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

Privacy Policies of Third Party Websites

We will encourage our service partners to adopt and post privacy policies. Unless we let you know to the contrary, these services partners only have the right to use your Personally Identifiable Information, to the extent necessary to provide the service and/or product that you have requested. However, you should note that the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control. Please be aware that this Privacy Policy only applies to this website and not to other websites to which we provide links.

Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to issuing an email to the email address listed by registered users and posting the revised Policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this website and this Policy periodically and to be aware of any modifications. Your continued use of the website after such modifications will constitute your: (a) acknowledgement of the modified Policy; and (b) agreement to abide and be bound by the modified Policy.

Important Information for Message Board/Discussion Forum Users

You should be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, email address, etc.) in the discussion forums or other public areas on this website, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Privacy Policy does not apply to such information. Any submissions to chat rooms or other public areas on this website are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions. Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information. Please be careful and responsible whenever you're online.

If you have any other questions about this Privacy Policy, the practices of this website, or your dealings with this website, please contact us by sending a letter to: